28
Apr
Where is the market for second-hand summer household goods (summer cool quilt, silk mat, mosquito net), and what is the ukay market?
The most stable market for second-hand summer household products such as summer quilts, silk mats, and mosquito nets is in Southeast Asia (Vietnam, Thailand, the Philippines, and Malaysia); the overall market has strong demand, obvious seasonality, good profit margins, and high second-hand acceptance. It is a high-quality product in second-hand home textiles.
1. Where is the core market (prioritization)
1) Vietnam (the first choice, the most stable)
Climate: High temperature, humidity and heat from April to October, mosquito nets + summer mats + thin summer cool quilt are standard for families.
Channels: Wholesale markets in Hanoi and Ho Chi Minh City + stalls + FB/Shopee are fast; second-hand home textiles are highly accepted.
Customer base: working families, renting families, students, price-sensitive but high-quality.
2) Thailand (high-priced market, good profit)
Demand: In the long summer all year round, ice silk summer mats, washable summer cool quilt, and encrypted mosquito nets are the most popular.
Channels: Chatuchak Weekend Market in Bangkok, local second-hand stores, Lazada/FB groups; willing to pay high prices for second-hand goods of good quality.
3) Philippines (the quantity is large and thin, and the quantity is the first choice)
Environment: Tropical islands, with many mosquitoes and high humidity, mosquito nets are just needed, and the penetration rate of summer mats is high.
Features: Mainly stalls in Manila and Cebu + community shops, the price is low, but the volume is very large and the payment is fast.
4) Malaysia (middle and high-end, suitable for good quality goods)
Cities: Kuala Lumpur, Penang, with a large number of renters, young people accept second-hand, and prefer simple and clean models.
Category: Thin summer cool quilt for air-conditioned rooms, foldable summer mat, and encrypted anti-mosquito nets are the best selling.
2. What is the market like (demand, price, trend)
1) Demand: Just in demand + seasonal outbreak
Climate-driven: Southeast Asia is 25-32℃ throughout the year, and the humidity in the rainy season is 80%+. Summer mats + mosquito nets are “survival-level just needed”.
Seasonal law: The peak season from March to November and the peak from May to August every year, the sales volume is 2-3 times that of the off–season.
Category popularity:
Mosquito nets: Must be bought in the Philippines, Indonesia, and Vietnam. Encrypted and installation-free models are best.
Silk mat / ice silk mat: Instead of traditional bamboo mat, it is easy to clean and not moldy. Sales in Vietnam/Thailand have increased by 40%+ year-on-year.
Summer cool quilt: Just needed for air-conditioned rooms, thin, washable, solid color / small floral flowers are the most popular.
2) Price and profit: second-hand is extremely cost-effective
New product price (local retail price):
Silk mat:$15-30
Summer cool quilt:$12-25
Mosquito net:$10-20
Second-hand wholesale price (exported from China to Southeast Asia):
Unified goods:$2-4/kg (summer cool quilt, summer mat, mosquito net mixed)
Sorting boutique:$5-8/kg (clean, no damage, new style)
Terminal selling price: Second–hand goods are usually 30-50% of new products, that is, **$5-15/piece**, and the gross profit can reach 50-100%.
3) Consumption trend: the rapid rise in second-hand acceptance
The main group of people: young people aged 20-35, renting households, low-income families, value cheap + practical + clean.
Conceptual changes: the prejudice of “second-hand = poor” has weakened, and environmental protection and money saving have become a new consensus; the content of “second-hand home renovation” on FB/IG is popular.
Channel transfer: Online (Shopee/Lazada/FB) accounts for more than 40%, and offline wholesale markets + community stores are still the main force in volume.